Digitalization of logistics in the construction industry
Rising costs, time pressures, and growing customer expectations are forcing building materials manufacturers to rethink their approach to logistics. As a result, more and more companies — including Aluplast — are turning to digital transformation to modernize and streamline their logistics operations.
Poland has long held a strong position in the European construction materials market, ranking among the key producers and exporters of products such as windows, doors, roofing systems, and prefabricated elements. However, market growth has been accompanied by increasing pressure on logistics — not only in terms of delivery timelines, but also in the demand for transparency throughout the supply chain. In industries like PVC profile manufacturing, logistics is no longer just a support function — it has become a critical factor in maintaining a competitive edge.
Logistics challenges in domestic and export markets
Building materials manufacturers in Poland are increasingly recognizing the need to rethink their logistics strategies. Products are often heavy, non-standard in shape or size, and customer demands—especially from international markets—are rising steadily when it comes to flexibility and delivery visibility. Traditional supply chain management models are struggling to keep pace, offering limited room for agility and real-time responsiveness.
“In both domestic and export markets, we’re seeing a clear acceleration in expectations around delivery flexibility, punctuality, and full transparency at every stage of order fulfillment. All of this highlights the growing inadequacy of conventional logistics models,” adds an Aluplast expert.
Digitalization as a pillar of long-term strategy
Digital solutions not only enable route optimization and emissions reduction, but also allow for seamless integration between delivery planning, warehousing, and production. This marks a paradigm shift — from isolated process improvements to building cohesive, data-driven operational ecosystems.
An integrated approach enables real-time decision-making, more efficient use of resources, and cost reduction. For companies like Aluplast, digitalization is not a one-time project, but a consistently executed development strategy.
